Your business is growing. Why does it feel harder to run?
Growth does this. It adds complexity faster than most operating models can absorb. Suddenly you're fielding more escalations, decisions take longer than they should, and "alignment" turns into another meeting on the calendar.
What I've learned about this stage of growth
When a business hits this point, most leaders assume the problem is effort, communication, or "we just need better people."
In reality, it's usually simpler—and more solvable: the operating model hasn't caught up to the complexity. I've stepped into environments where expectations were unclear, teams were frustrated, and execution depended on a few people carrying too much. And I've seen what happens when you replace that friction with clarity: leaders get time back, teams stop guessing, and performance becomes consistent because the system supports it.
Why I'm wired for this
Since my first career stop fresh out of college, I've not been hired from a job posting. My roles were typically created once leadership saw my skill set, and it helped them see their gaps. My path has been shaped by opportunities that dropped me into real-world complexity—where outcomes mattered and people were trying to do great work inside unclear constraints.
What I value (and how it shows up in the work)
Curiosity
We ask the right questions before we start making changes
Reliability
What we commit to gets done, and the work holds up under pressure
Equity
Clear standards, fair expectations, and systems that don't depend on favoritism or guesswork
Bias for Action
Thoughtful, yes; but we don't live in analysis
Outside of work
I'm an animal lover and horse-therapy volunteer. I love finding unique viewpoints as an amateur photographer. I received dual degrees in Marketing and Psychology and continue to be a life long learner. Not only do I enjoy continuing education pursuits, but I am a passionate student of the world and travel enthusiast.
If this stage of growth feels familiar, the next step is simple.
We'll explore what's happening and see if it makes sense to go deeper together.